Industry Guides
Reporting Email Results to Clients
Most agency email reports are a screenshot of open rates and a paragraph of adjectives. Here is a report structure that survives a sceptical client and renews the retainer.
Sep 29, 20266 min read
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Industry Guides
Email Marketing for Agencies: Client Playbook
Running email for clients means managing multiple reputations, approval chains, and definitions of success. This playbook covers service models, per-client reputation isolation, a 30-day onboarding, pricing bands, reporting that renews contracts, and scaling past ten accounts.
Sep 25, 202610 min read