Automation

Welcome series, drip sequences and workflows that run on their own.

How automations workUnderstand the difference between a campaign and an automation, what the building blocks are, and when each one is the right tool.
Build a workflowCreate an automation end to end: pick the list, set the trigger, add an email, add a delay, branch on behavior, test it, then activate.
Welcome seriesA four-email welcome sequence over two weeks, with the delay to use between each email and what each one should contain.
Re-engagement seriesDefine inactivity with a real threshold, send a three-email win-back sequence, and remove the contacts who still do not respond.
Triggers and timingPick the right trigger type, get delay arithmetic right, keep automations from double-sending, and respect quiet hours.