Create your account

What you are setting up#

This page takes you from no account to an account that is allowed to send. That means a confirmed login, a sender name and address that recipients will see, and the postal address that goes in the unsubscribe footer. Ten minutes, no card.

Sign up#

Set your sender identity#

Every email needs a from name and a from address. Recipients see the from name in their inbox before they see your subject line, so it does more work than people expect.

Open the account area and find Senders. Add the name and email address you want campaigns to come from.

Two rules worth following:

• Use a name people recognize. Your brand name works. A person's name plus the brand works well for lifecycle email. An unexplained internal name does not.
• Use an address that accepts replies. Someone will reply. If nobody reads that mailbox, you lose real conversations and you look automated. Avoid noreply@ unless you have a specific reason.

The from domain matters for deliverability, not only for appearance. Mail sent from a domain you have authenticated lands better than mail from a generic free-mail address, and some large providers reject the latter outright. You can send before authenticating, but set that up before any campaign that matters. See Authenticate your domain.

Set your organization's postal address#

Bulk email must carry a valid physical mailing address for the sender, alongside a working unsubscribe mechanism. This is a legal requirement in the United States and in most other jurisdictions that regulate marketing email, not a product preference.

Fill in your organization's name and physical address in your account settings. It is then available to the footer of the emails you send, so you set it once rather than typing it into every campaign.

Answers to the questions this usually raises:

• You work from home and do not want to publish your address. Use a registered office address, a mailbox service, or your accountant's address if they agree. It has to be a real address that reaches you.
• You have several brands. Use the address of the legal entity that is doing the sending.
• The address changes. Update it in settings. Campaigns you send after that pick up the new value.

A short checklist before you go further#

You are set up correctly when all of these are true:

• You can sign in and reach Dashboard.
• Senders has at least one entry with a name and a monitored address.
• Your organization name and postal address are saved in settings.
• You know which domain you will eventually authenticate.

If something goes wrong#

The confirmation email never arrives. Check spam first. If it is genuinely missing, request it again rather than creating a second account, since a duplicate signup on the same address will not help.

Your work address is filtered. Sign up with an address you can read, then change the account address once you are in.

You cannot decide on a from address. Pick something reasonable now. It is editable, and a first test send teaches you more than another twenty minutes of deciding.