Deliverability
Authenticate your domain, protect your reputation, and reach the inbox.
- Deliverability overviewUnderstand the five things that decide whether your email reaches the inbox, the numbers that matter, and the order to fix them in.
- Authenticate your domainSet up SPF, DKIM and DMARC for your sending domain, verify the records pass, and fix the three things that usually go wrong.
- Sending domainsAdd and manage the domains you send from, read verification status, and choose between your main domain and a marketing subdomain.
- Tracking domainSet up a CNAME so click and open tracking links in your campaigns carry your own domain instead of a shared one.
- Bounces and complaintsTell hard bounces from soft ones, learn why spam complaints outweigh their small numbers, and know which report figures should stop you sending.
- Email verificationCheck addresses before you send, act on the deliverable, undeliverable and risky results, and understand how verification credits are counted.
- Warm up a new domainBuild sending history on a new domain with a realistic volume ramp, starting with your most engaged contacts and watching the right numbers.
- Dedicated IP addressesWhen a dedicated sending IP is worth it, when a shared pool serves you better, and what changes once you take one.