214 posts · page 11 of 24
SaaS email is not newsletters. It is onboarding, activation, expansion and churn prevention — and the sequences that matter are triggered by what users do in the product.
Most opt-in forms underperform because the offer is a label, not a promise. This guide covers offer framing with before/after examples, why field count is the biggest lever you control, eight design rules that move the number, placement strategy, verification at the point of entry, and the right order to run tests.
Forward and share rate is the only standard email metric that measures whether your content travels beyond the list you built. This guide covers the formulas, why every reported number undercounts real sharing, how to set your own baseline instead of chasing an industry benchmark, what actually gets forwarded, and how to convert forwards into subscribers.
Open rates are broken and click rates flatter you. Conversion rate is the only email metric tied to money — here is how to calculate it so the number means something.
A lead magnet landing page converts when the offer solves one narrow problem fast and the page removes every distraction from the form. This guide covers picking the right magnet format, the seven-element page structure, how many form fields to use, copy patterns that lift conversion, the post-signup sequence, and traffic-source-specific adjustments.
Revenue per email is campaign revenue divided by delivered emails. Here is the correct formula, realistic benchmark bands by campaign type, how to decompose RPE into levers you can pull, attribution pitfalls, and the decisions the metric should drive.
Most segmentation advice tells you to segment and stops there. These are the six splits that actually change revenue, in the order worth building them.
A practical build guide for ebook lead magnets: how to pick a topic that attracts buyers instead of browsers, a seven-part structure that delivers value on page one, design rules that need no designer, and the delivery and nurture plumbing that decides whether downloads ever become customers.
Approximate open, click, bounce, and unsubscribe ranges across eleven industries -- plus why open rate has become the least trustworthy number, which metrics actually predict revenue, and how to build an internal benchmark that beats any published average.
The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.
