162 posts · page 17 of 18
The 7 email automation workflows every business should run: welcome series, abandoned cart, post-purchase, lead nurture, re-engagement, birthday, and browse follow-up. What each does and where to start.
A good email open rate sits roughly in the 20-35% range for most industries. See approximate benchmarks by industry, why privacy changes inflate the metric, and how to improve a low open rate.
Email open rate = (unique opens / emails delivered) x 100. See the formula, a step-by-step worked example, why you divide by delivered (not sent), and related metric formulas.
Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.
A practical, step-by-step guide to cleaning your email list: verify addresses, suppress bounces, re-engage the quiet, and prune the dead so your mail actually reaches the inbox.
30 proven lead magnet examples grouped by industry, from ecommerce discounts to SaaS calculators and B2B research reports, plus how to pick one and deliver it automatically.
40 ready-to-use abandoned cart email subject lines grouped by angle, reminder, discount, urgency, and social proof, plus how to sequence and A/B test them for recovery.
A practical, how-to playbook for nonprofit email marketing: map the donor journey, build welcome and thank-you sequences, write appeals that raise money, and steward donors to give again.
A how-to guide to the four ecommerce email flows that drive the most revenue, welcome, abandoned cart, post-purchase, and win-back, with timing, structure, and examples.
The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.
