Email marketing blog · page 2

214 posts · page 2 of 24

Email Fonts: What Actually Renders

Custom fonts in email work in about half of the clients your subscribers use. Here is how to use them so the other half still looks deliberate.

Erin MooreOct 26, 20265 min read

Compliance and Privacy

Why Purchased Email Lists Always Fail

Buying a list fails for reasons that have nothing to do with ethics: the addresses are bad, the traps are deliberate, and the damage lands on your domain permanently.

Erin MooreOct 25, 20265 min read

AI Email Marketing

Does AI-Written Email Hurt Deliverability?

Filters do not detect or penalise AI authorship. But there are three real, indirect ways AI writing damages deliverability, and all three are avoidable.

Erin MooreOct 24, 20265 min read

Industry Guides

Email Marketing for Gyms and Studios

Gym email has one job: stop people cancelling. Attendance data predicts churn weeks in advance, and almost no gym uses it.

Erin MooreOct 23, 20265 min read

Metrics and Benchmarks

Revenue Per Subscriber: The Metric to Run On

Every rate metric in email improves when you email fewer people. Revenue per subscriber is the one number that does not, which makes it the only honest scoreboard.

Erin MooreOct 22, 20266 min read

List Building

How Often Should You Email Your List?

Send frequency is the decision that determines your unsubscribe rate, your complaint rate and eventually your inbox placement. Most people set it by accident.

Erin MooreOct 21, 20265 min read

Design and Accessibility

Email Signature Marketing That Converts

Everyone at your company sends email all day. The signature is the only marketing channel with a hundred percent open rate, and most companies waste it on a logo.

Erin MooreOct 20, 20265 min read

Compliance and Privacy

How to Keep Email Consent Records

Under GDPR and CASL the burden of proving consent is on you. Here is exactly what to store, and the field everyone forgets until a regulator asks.

Erin MooreOct 19, 20266 min read

AI Email Marketing

AI Email Segmentation: A Practical Playbook

Clustering a list is a real statistical problem and models are good at it. The catch is that a cluster is not a segment until you can say what it means.

Erin MooreOct 18, 20266 min read

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