Industry Guides
Email Marketing for Photographers
Photographers have the best-looking emails and the worst-performing lists, because the audience is people who booked once and will not book again for years.
Erin MooreOct 17, 20265 min read
Email marketing blog · page 3
214 posts · page 3 of 24
All posts
Metrics and Benchmarks
Inbox Placement Rate vs Delivery Rate
Your delivery rate says 99% and a quarter of your email is in spam. Those are different numbers, and only one of them describes whether anyone saw your campaign.
Erin MooreOct 16, 20265 min read
List Building
Email Test Sample Size: The Real Math
Most email A/B tests cannot detect the difference they report finding. Here is the arithmetic, and what to do when your list is too small for it.
Erin MooreOct 15, 20265 min read
Design and Accessibility
The Pre-Send Email Testing Checklist
The five minutes before you press send are the cheapest quality control in marketing. This is the checklist, in the order that catches the most problems soonest.
Erin MooreOct 14, 20265 min read
Compliance and Privacy
CASL Compliance for Email Marketers
CASL is the strictest anti-spam law in the English-speaking world, it applies to anyone emailing Canadians, and the penalties are large enough to notice.
Erin MooreOct 13, 20265 min read
AI Email Marketing
AI Email Personalization Past First Name
First-name personalization stopped working around 2012. What AI adds is the ability to change what you offer rather than who you address — and there is a line worth not crossing.
Erin MooreOct 12, 20265 min read
Industry Guides
Email Marketing for Coaches
Coaching is bought on trust, and email is the only channel that builds trust at scale over months. Here is the list, the sequence and the launch structure that works.
Erin MooreOct 11, 20266 min read
Metrics and Benchmarks
Email Attribution Without Fooling Yourself
Email attribution is a set of choices, not a measurement. Making the choices explicit is what separates a number you can act on from one you argue about.
Erin MooreOct 10, 20265 min read
List Building
Email A/B Testing You Can Trust
Most email A/B tests are too small to detect the difference they claim to have found. Here is how to run tests whose results you can actually act on.
Erin MooreOct 9, 20265 min read
Popular tags
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