Deliverability
SPF, DKIM & DMARC Explained (Plain English)
SPF, DKIM, and DMARC explained without the jargon. See what each DNS record does, how they work together, and the safe order to roll them out.
Erin MooreJul 7, 20268 min read
Email marketing blog · page 22
214 posts · page 22 of 24
All posts
Deliverability
How to Stop Emails Going to Spam: 12 Fixes
Twelve practical fixes to stop your emails going to spam, from SPF, DKIM, and DMARC authentication to list hygiene, engagement, and content.
Erin MooreJul 6, 20269 min read
Deliverability
Why Are My Emails Going to Spam?
Emails going to spam? The real causes are authentication gaps, a damaged sender reputation, a stale list, and low engagement. Here is how to diagnose yours.
Erin MooreJul 5, 20268 min read
Deliverability
How to Check if Your Domain Is Blacklisted
Learn how to check if your domain or IP is on an email blacklist like Spamhaus, Barracuda, or SORBS, why it happened, and how to get delisted.
Erin MooreJul 4, 20269 min read
Deliverability
IP Warming: A Day-by-Day Warm-Up Schedule
IP warming builds sender trust by ramping email volume gradually. Get a day-by-day warm-up schedule, the metrics to watch, and mistakes to avoid.
Erin MooreJul 3, 20269 min read
Automation
What Is a Drip Campaign? (+ Examples)
A drip campaign sends a series of pre-written emails automatically, on a schedule or triggered by a subscriber's action. See how they work, plus welcome, cart-recovery, and re-engagement sequences with exact timing.
Erin MooreJul 2, 20268 min read
Automation
How to Write a Welcome Email (+ 15 Examples)
Learn how to write a welcome email that gets opened and converts: the exact structure, subject-line tips, a fill-in template, and 15 examples grouped by goal.
Erin MooreJul 1, 20269 min read
Automation
7 Email Automation Workflows Every Business Needs
The 7 email automation workflows every business should run: welcome series, abandoned cart, post-purchase, lead nurture, re-engagement, birthday, and browse follow-up. What each does and where to start.
Erin MooreJun 30, 20269 min read
Metrics & Benchmarks
What's a Good Email Open Rate? (Benchmarks)
A good email open rate sits roughly in the 20-35% range for most industries. See approximate benchmarks by industry, why privacy changes inflate the metric, and how to improve a low open rate.
Erin MooreJun 29, 20268 min read
Popular tags
#email automation#deliverability#email metrics#email copywriting#email marketing#list building#subject lines#transactional email#email deliverability#sender reputation#list hygiene#email design#AI email marketing#email compliance#ecommerce email#email templates#lead generation#inbox placement#email benchmarks#email authentication
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