214 posts · page 23 of 24
Email open rate = (unique opens / emails delivered) x 100. See the formula, a step-by-step worked example, why you divide by delivered (not sent), and related metric formulas.
Email click-through rate (CTR) = (unique clicks / delivered) x 100. See the formula, approximate benchmarks by industry, CTR vs. CTOR, and seven proven ways to improve your clicks.
A practical, step-by-step guide to cleaning your email list: verify addresses, suppress bounces, re-engage the quiet, and prune the dead so your mail actually reaches the inbox.
30 proven lead magnet examples grouped by industry, from ecommerce discounts to SaaS calculators and B2B research reports, plus how to pick one and deliver it automatically.
40 ready-to-use abandoned cart email subject lines grouped by angle, reminder, discount, urgency, and social proof, plus how to sequence and A/B test them for recovery.
A practical, how-to playbook for nonprofit email marketing: map the donor journey, build welcome and thank-you sequences, write appeals that raise money, and steward donors to give again.
A how-to guide to the four ecommerce email flows that drive the most revenue, welcome, abandoned cart, post-purchase, and win-back, with timing, structure, and examples.
SPF, DKIM, DMARC, list hygiene, and sender-reputation tactics that keep your campaigns landing in the inbox instead of the spam folder.
Timing, sequencing, and copy for cart-recovery emails — plus the automation flow that wins back lost ecommerce revenue.
The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.
