IGSendMail

Email marketing blog · page 8

162 posts · page 8 of 18

All posts

Black Friday Email Subject Lines That Get Opened
Email Copywriting

Black Friday Email Subject Lines That Get Opened

In a November inbox full of identical discounts, specificity wins. Here are five subject line patterns that work, a send-by-send map for the whole weekend, mobile length limits, what to avoid, and how to test when you only get one shot.

Erin MooreSep 1, 20269 min read
Win-Back & Re-Engagement Email Examples
Automation

Win-Back & Re-Engagement Email Examples

Seven copy-ready re-engagement email examples, from the direct question to the final goodbye, plus how to define inactivity for your business model, the four-step sequence timing that performs, and why the subscribers who leave are as valuable an outcome as the ones who come back.

Erin MooreSep 1, 20268 min read
Holiday Email Campaigns: Planning and Examples
Email Copywriting

Holiday Email Campaigns: Planning and Examples

Holiday email results are decided in October. A week-by-week planning calendar, volume warm-up schedule, offer segmentation by buyer type, subject line patterns that survive a crowded inbox, and the January follow-through most brands skip.

Erin MooreAug 31, 20269 min read
Free Abandoned Cart Email Templates
Automation

Free Abandoned Cart Email Templates

Three free abandoned cart email templates you can copy, with subject lines, preheaders, and full body copy for the 1-hour reminder, the 24-hour objection handler, and the 72-hour close. Includes timing tables, discount rules, browse-abandonment strategy, and how to measure real incremental recovery.

Erin MooreAug 31, 20269 min read
Product Launch Email Sequence That Sells
Email Copywriting

Product Launch Email Sequence That Sells

A seven-email product launch sequence built around three distinct copywriting jobs: tension before launch, clarity on launch day, and honest resolution at the close. Includes the send schedule, an objection-handling table, segmentation and suppression rules, and the mistakes that cost launches real revenue.

Erin MooreAug 30, 20268 min read
15 Welcome Email Examples to Copy
Automation

15 Welcome Email Examples to Copy

Fifteen welcome email examples you can adapt today, organized by business type: SaaS activation and founder notes, ecommerce discount and self-selection emails, newsletter greatest-hits and reply prompts, and B2B lead-magnet and qualification emails. Plus a five-email welcome sequence map, timing rules, and the five metrics worth tracking.

Erin MooreAug 30, 20269 min read
Finding Your Email Tone of Voice (With Examples)
Email Copywriting

Finding Your Email Tone of Voice (With Examples)

Voice is fixed, tone adapts. Here is how to derive your email voice from real customer language, set four stylistic dials deliberately, see the same email written four ways, and write a one-page guide your whole team will actually use.

Erin MooreAug 29, 20269 min read
12 Drip Campaign Examples with Timing
Automation

12 Drip Campaign Examples with Timing

Twelve drip campaigns with the exact day-by-day delays that work, from welcome and free trial to abandoned cart, renewal, and win-back. Includes timing rules, a build order that gets finished, and what to measure per step.

Erin MooreAug 29, 20269 min read
Email Personalization Examples Beyond First Name
Email Copywriting

Email Personalization Examples Beyond First Name

Twenty-plus email personalization examples that go past the merge tag: behavioral triggers, purchase context, weather and location signals, copy-level segmentation, and a tiered plan for building it without breaking your data.

Erin MooreAug 28, 20268 min read

Get The Send, once a month

The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.

No spam. Unsubscribe with one click.