Email marketing blog · page 4

214 posts · page 4 of 24

Why Your Email Looks Broken in Outlook

Outlook renders HTML email with Microsoft Word's engine. Once you know that, most of the strange bugs stop being mysterious and start being predictable.

Erin MooreOct 8, 20265 min read

Compliance and Privacy

Double Opt-In vs Single Opt-In

Double opt-in costs you a fifth of your signups and buys you a cleaner list, better deliverability and proof of consent. Here is when the trade is worth it.

Erin MooreOct 7, 20265 min read

AI Email Marketing

Send Time Optimization: Does AI Help?

Send time optimization predicts when each subscriber opens and delivers to them then. The lift is small, consistent and free — which makes it the best AI feature in email.

Erin MooreOct 6, 20265 min read

Industry Guides

Email Marketing for Restaurants

A restaurant list is the only marketing channel you own outright, and it beats every platform on cost per covered table. Here is what to send and how to collect addresses without being annoying.

Erin MooreOct 5, 20265 min read

Metrics and Benchmarks

Email List Churn and How to Slow It

Every list loses people continuously, and most of the loss is invisible because it happens through silence rather than unsubscribes. Here is how to measure and slow it.

Erin MooreOct 4, 20265 min read

List Building

Email Merge Tags: A Complete Guide

Merge tags are the most-used and most-broken feature in email. Here is the syntax, the fallback rules, and the data hygiene that stops 'Hi ,' reaching 4,000 people.

Erin MooreOct 3, 20265 min read

Competitor Comparisons

ActiveCampaign vs Mailchimp: Full Comparison

ActiveCampaign is an automation and CRM platform that sends email; Mailchimp is an email platform that added automation. A feature-by-feature comparison, the pricing question nobody asks early enough, migration realities, and a decision table.

Erin MooreOct 2, 20268 min read

Design and Accessibility

Mobile Email Design Best Practices

Most of your list reads on a phone, held one-handed, in three seconds of attention. Design for that and the desktop version takes care of itself.

Erin MooreOct 2, 20265 min read

Competitor Comparisons

Mailchimp vs Constant Contact: Which Is Better?

An honest Mailchimp vs Constant Contact comparison: where each genuinely wins on automation, segmentation, events, and support, why per-contact pricing punishes growth on both, and a five-step evaluation process to pick the right one — or decide the shortlist itself is wrong.