162 posts · page 5 of 18
Growing an email list starts with conversion rate, not traffic. This guide covers how to build a lead magnet people actually want, where to place the ask so it catches existing intent, how many form fields to use, the off-site tactics that compound, and how to protect list quality while you scale.
Deliverability rate is inbox placements divided by emails sent - not the delivered percentage your dashboard shows. This guide gives you both formulas, a worked example showing the gap between them, target thresholds for every related metric, three ways to estimate inbox placement, and a fix list in priority order.
SaaS email is not newsletters. It is onboarding, activation, expansion and churn prevention — and the sequences that matter are triggered by what users do in the product.
Most opt-in forms underperform because the offer is a label, not a promise. This guide covers offer framing with before/after examples, why field count is the biggest lever you control, eight design rules that move the number, placement strategy, verification at the point of entry, and the right order to run tests.
Forward and share rate is the only standard email metric that measures whether your content travels beyond the list you built. This guide covers the formulas, why every reported number undercounts real sharing, how to set your own baseline instead of chasing an industry benchmark, what actually gets forwarded, and how to convert forwards into subscribers.
Open rates are broken and click rates flatter you. Conversion rate is the only email metric tied to money — here is how to calculate it so the number means something.
A lead magnet landing page converts when the offer solves one narrow problem fast and the page removes every distraction from the form. This guide covers picking the right magnet format, the seven-element page structure, how many form fields to use, copy patterns that lift conversion, the post-signup sequence, and traffic-source-specific adjustments.
Revenue per email is campaign revenue divided by delivered emails. Here is the correct formula, realistic benchmark bands by campaign type, how to decompose RPE into levers you can pull, attribution pitfalls, and the decisions the metric should drive.
Most segmentation advice tells you to segment and stops there. These are the six splits that actually change revenue, in the order worth building them.
The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.
