214 posts · page 6 of 24
Education email is two programs, not one: operational mail to enrolled students and parents, and enrollment marketing to prospects. Audience mapping, the four automations that carry the load, academic-calendar timing, education-specific compliance, and why these lists decay so fast.
Unsubscribes are the least alarming bad number in email. A rising rate tells you something specific — and chasing it to zero is a mistake.
HIPAA-compliant email marketing comes down to three things: keep protected health information out of marketing emails, get written authorization before any marketing use of PHI, and sign a BAA with every vendor in the data path. This guide covers what counts as PHI, the list-separation architecture most practices use, the operational safeguards required, and the mistakes that cause reportable breaches.
For gyms and studios, email is a retention channel first. This guide covers the seven segments worth maintaining, the five automations that carry the whole program, how to write trial-conversion and attendance-drop sequences, seasonal timing from December through September, and the metrics that actually predict renewals.
Dynamic content lets one email be several emails. Used well it removes work; used badly it produces the uncanny 'Hi {FirstName}' failures everyone has received.
Healthcare email marketing works when you separate general marketing from anything touching protected health information. This guide includes a PHI decision table, the two-stream architecture most practices should run, how HIPAA stacks with CAN-SPAM and GDPR, content that performs, and operational safeguards worth putting in place.
Restaurant email works because it reaches guests in the window when they are deciding where to eat. This guide covers collecting addresses without slowing service, the six sends that actually move covers, timing that matches how dining decisions get made, segments worth maintaining, filling slow weeknights, and measuring email against covers rather than opens.
A large share of your recipients see your email before its images load, and some never load them at all. Design for that and your email works everywhere.
Email marketing for SaaS works when messages map to lifecycle stages and fire from product behavior, not a calendar. This guide covers defining your activation event, an eight-email branched trial sequence, paid onboarding, the behavioral triggers that outperform scheduled sends, segmentation dimensions, and the metrics that predict retention.
The month's most useful guides and one practical tip, on the first Tuesday. Nothing else.
